Forward thinking. Creative ideas. Realization.
I was born on September 29, 1978 in Moscow in the family of a serviceman of the Armed Forces of the USSR; I spent part of my childhood in the GDR (1981-1986) and in Uzbekistan (1986-1988); he graduated from school in Moscow. By the age of ten, in my experience I had already approximately imagined what the cultures of Western Europe, East Asia and Russia were!
Father: Lev Petrovich Belevtsov (1947-2012), musician in uniform, at various times held the position of head of the song and dance ensemble «GSVG», «TurkVO», «UralVO».
Mother: Lyudmila Pavlovna Belevtsova [Ponomarenko] - engineer with a degree in Electronic Devices, worked in the Design Bureau of the «MELZ» Plant and «NIIEPR».
At the age of 5, I started studying violin at a German music school. After the withdrawal of Soviet troops from the German Democratic Republic, my father was sent to serve in Uzbekistan and I studied in the 2nd and 3rd grades in a special music school named after V. Uspensky in Tashkent. Upon returning to Moscow, I graduated from music school №13. At the same time, in high school for 3 years I was engaged in the sports section (freestyle wrestling). Heavy physical exertion during training did not go to any comparison with the lessons on the violin. In my opinion, nothing gives such a development of perception of reality and long-term endurance as practicing the violin! I don't know what exactly influenced my choice, whether the difficult time of the 90s in Russia, or my adolescent protest, but a year after graduating from music school and not planning to study music at all, under the influence of Western rock music I am all I continued my music lessons, but already seriously carried away by the electric guitar!
In 1995, it was time to choose a specialty, get a higher education and enter a university. Determining my future is a difficult task, but at the same time I knew exactly who I didn't want to become and what I definitely wouldn't do in life! At that time, it was impossible to get a higher education in Russia as a rock musician in the electric guitar class, there was simply nowhere! One good friend was a sophomore at the Civil Engineering Institute. The construction of houses did not evoke a feeling of rejection in me, but on the contrary, only interest. Plus, the war in Chechnya in 1995 shocked society, including me, as a result, it was necessary to accelerate with the choice of profession. I made the decision to enter a technical university and become a builder. In the same year I entered the Moscow State University of Civil Engineering "MGSU" (MISI named after V. V. Kuibyshev). I graduated in 2000 with a degree in civil engineering (specialty 2903), the Faculty of Industrial and Civil Engineering, which I do not regret, but on the contrary - higher technical education constantly helps me throughout my life, regardless of the type of occupation! I recommend it to everyone! Despite the fact that I finished high school without triples, it was difficult for everyone to study at «MISI». I had to draw a lot of construction drawings in pencil. At that time, only a couple of people in the group had computers, and that was in the last years of the Institute. And to calculate the "shell" in the "Copromat" (resistance of materials) is generally the height of complexity! To get full knowledge of what the real material world is, in my opinion, it is possible only in a construction university. In the process of studying, students, in addition to developing the concepts of cause-and-effect relationships of the world order that contribute to the development of linear and systemic thinking, form in the human psyche the value of solutions to problems of a socially significant nature, for example, the value of human life, where each student begins to understand that he bears personal responsibility in matters of creation when building a place of residence for other people! "Builder", in my opinion, is a very underestimated and noble profession! While studying at MGSU, in the same years I continued to master the electric guitar on my own, after the violin it was not difficult, I also studied arranging and at the age of 16 I assembled the first rock band (the beginning of my stage of entrepreneurship!). In addition, I studied digital sound recording, since at that time there was neither sufficient knowledge nor specialists in the field of recording rock music in Russia. And the cost of recording in the supposedly "professional" music studios, which were very dubious at that time, was simply too expensive for many musicians!
After graduating from MGSU, my passion for music still took over and I decided to devote myself to this business as seriously as possible, and most importantly professionally! I also felt and understood that making music I could do more good. Due to the lack of access to recording resources, and the musician constantly needs demo recordings, I continued to intensively master digital recording technologies on a computer. As a result, I have implemented many demo recordings in my own and third-party music projects in various musical styles. In total, I worked with various artists and musicians until 2009. But the constantly deteriorating situation in the music industry due to piracy in Russia did not allow me or many people I knew in the underground to reach a stable professional level! Moreover, even well-known and popular collectives fell apart and ceased to exist! Pirated CDs were everywhere. With the demise of the CD format and the development of the Internet, pirated MP3s spread and finally killed the music business in Russia. It has become simply impossible to make money by selling records! During this period, in the form of part-time work, in order to have at least some funds, I privately taught electric guitar to beginners. The unstable economic situation absolutely did not allow any serious musician to support his family, not to mention professional career growth. Many musicians changed their type of activity, many stopped making music altogether! Too bad! Many talented musicians that I knew were left behind, and unfortunately, we will never hear their great music! Very sorry!
In the role of a crisis manager, as part of a charity program, after reading Philip Newell's "Project Studios: Small Studios for Great Recordings" (before building music studios, so as not to screw up, I definitely recommend reading!), I designed and built a small project studio for one Moscow university.
(Learn more..). Special thanks to my friend and classmate at MGSU Dmitry Timoshenko with whom we have been designing the record studio project for a month and a half!
In the process of music production, being in conditions of constant lack of funding, I often had to get out of difficult situations. While working on a musical group, I did not use any paid commercial rehearsal base, I always believed that if you work professionally, then the band should have its own place under the sun and its own rehearsal base! As a result, I always found both a place and a way to negotiate the use of the premises with the owner on gratuitous terms! As a result, for almost 15 years of work, I had 7 different rooms for rehearsals of musical groups! Money is needed, but not always. In cases where there is no money, you can always find an alternative way to solve problems. Except for the problems of the human factor! It was during that period of time that I began to pay attention to the behavior of people in my environment!
It so happened that the musicians I worked with were older than me by an average of 5-10 years. Of course, I thought they were adults, serious and responsible people. The success of the team, like your success in life, no matter how talented and hardworking you can be, always depends only on the people around you and on a long-term team game where people are interdependent on each other! Whether you like it or not, life is so arranged that you always depend on your surroundings! Unfortunately, I note that many people still do not understand this!
I began to pay attention that most musicians, working in a team, are not team players at all, where everyone focuses, as a rule, on their momentary and insignificant benefit, no one is purposeful and plans in a long-term, serious attitude to business only in words, for many there is no desire to become a professional in their craft, while everyone naively believes that they will achieve fame and big money without spending much effort! Very naive!
I also began to note that for some reason most musicians have an inflated self-esteem that does not correspond to reality! At the same time, extreme vulnerability, as a reaction to criticism, where I often, as a leader, in 9 out of 10 cases had to bite my tongue in order to keep an adult motivated to work. The relationship between the musicians in the team was without obligations to each other and had the character of a frivolous teenage party "have some fun" instead of serious work. Everyone did not seek to burden themselves with any obligations, and excessive, in my opinion, children's fear and fear of taking on a truly adult responsibility to the audience for the implementation of a serious musical project did not contribute to its realization!
I do not disclaim responsibility, I was the one who chose the people with whom to work! There were simply no others. As a result, it was almost impossible to organize professional work among people who constantly screw up, who let themselves down and others working in a team who are not able to listen and hear, who are much older than you at the same time! By the way, over the past 25 years, I began to notice such behavior not only in the music business, but also in other areas everywhere among my relatives, friends and acquaintances! There was something definite with the psyche of people, in which the model of behavior of 25-35-year-old people did not correspond to their age. I am sure that you have come across something similar in your life. It is important to note that not everyone understands this, even musicians, but music is not just entertainment, music is a tool that can have a positive psychotherapeutic effect on the mental state of people. And this problem in relationships between people began to worry and bother me at first, and gradually and further, the fact that people, due to the peculiarities of their psyche in my environment, prevent me from improving the world with my work, began to just pissed me off! In the end, I decided to find out what the reasons are and why is this happening!
Underneath The Stars - UniteMaterials: (fragment)
Underneath The Stars - Drown In HatredMaterials: (instrumental version)
Underneath The Stars - Where The Angels CryMaterials: (instrumental version)
The final point in my musical career was put by my partner in the group, where I made a gross managerial mistake - I “tied” the business to my partner. The musical project, which I worked on from 2002 to 2010, albeit selflessly, but with the obligatory desire for professionalism and with gaining negative experience, was closed at the final stage of production. I spent more than eight years of life on this project!
What I had to doing during that period! My partnership responsibilities included: the powers of an artistic Director and sound Producer; I was the author of music 98% of audio material; I acted as technical director and served the computer; I worked as a sound engineer, soldered the cables and commute, record and mix as a sound engineer; I rehearsed with the musicians and was the administrator, and of course I was the guitarist of the group. Also for the project, I designed and built a project studio and developed a website. And already I began to deal with the issues of the promotion process and the organization of filming of music video clips. Work on the project took absolutely all my time. I was focused on the work of creating a world-class competitive musical "product", although I do not really like the use of this word in relation to music. For this, I selected a strong composition of musicians - only vocalists I watched about 100 people! Over the course of the year, I prepared a one and a half hour concert program (partially presented on the website in the "Music" section!) . Everything was ready for professional concert activity: sound, light, musical equipment in racks are equipped. But right before the promotion launch, the project was deliberately closed by my partner - an actor (he is the second guitarist of the band). According to the actor, the reasons for the closure are that the musicians play too well and the fans will pay too much attention to them, and against this background, his rating (actor rating) fades, in other words, he should have been in the spotlight, he and only him! Something like this!!..)))
I was young and naive, I didn't know that doing your job too well is sometimes bad for someone who does it, provided that there are dishonorable people around you! Uncontrolled self-importance of an adult with the worldview of a teenager, as a result, inadequate ambitions for a person who is almost forty years old-always a big problem for others! This is I now understand the big difference between a person with a "teenage" worldview and a truly adult! It’s a pity I did not meet myself twenty years ago, who would have taught me to identify "adolescence" in adult people!.))
Henceforth, I made a promise not to deal with the "actors" with the worldview of 12-year-old boys, but to deal only with truly adult adequate professionals, and in musical creativity to do work by investing only my own funds. Not to minimize, but completely eliminate the risks of management in the creative team. You and the musician, you and the producer, only this way and not otherwise! As a result, with the closure of the project, I decided to temporarily stop my musical career and freeze all musical projects .. until better times and better opportunities. Either professionally or not at all!
In 2008, as I mentioned above, the music group, naturally, like any serious project, needed an Internet site. At that time, the average cost of developing a site was $ 3000-3500. Once again, the partner (actor), upon hearing the price, did not fulfill his obligations to finance the project. When I realized that the group would be left without a website, I was forced to learn web development and web design in a short time. My senior friend Dmitry Deev introduced me to Vladimir Chizhevsky, to whom I am very grateful to this day. Later, it was Vladimir who was my mentor, who explained to me what was happening in the world of web development. By the way, Vladimir is known for being the author of the logo design for Sberbank. As a result, after a year of independent training I coped with the task - I made a website for the group and not only! Soon, on third-party Internet projects, I also mastered Search Engine Optimization (SEO).
Returning to music at that time in Russia there was the only TV channel «A-One», which was devoted to completely alternative and rock music. I counted on this TV channel in terms of promotion and rotation of future promotional videos of my music project. But after changing the format, I was shocked - on the «A-One» channel, in the fall of 2011, they started broadcasting hip-hop music on air. As a result, there is simply no professional media platform left in Russia for the promotion of rock bands. And I had to develop my own online TV for rock music in Russia - "RuRocker | TV, Radio, Magazine". I also made the layout of the magazine of the same name. The pilot version is here. At the moment, «Rurocker» is on restyling - the concept is changing!
I also planned to shoot promotional music videos with my own efforts, but the average cost of professional equipment for DSLR shooting from $1000 for Steadicam to $4500 for Glidetrack was too expensive. As a result, I myself developed prototypes of camera equipment for DSLR video shooting. My similar semi-professional developments turned out to cost $30 for steadicam and $100 for glidetrack! You can find out what happened to the prototypes here.
In 2013 - 2014, I had various ideas for social orientation media projects, which was created by creating a media studio for niche-oriented media products “BorisWEB | Studio Media Products.Niche Focus ”, where I still generate ideas. The concept of product development is as follows: idea + domain name and trademark + brand and corporate identity + technical design of the prototype + promotion of the product prototype in TOP10 (SEO) + 3-5 years of stable "web exposure" = exit - the client becomes the owner of a ready-made online platform for running an online business and saving up to 80% on marketing. The business is unique, but high-risk. You have to give up easy money for long-term success. The uniqueness of the Internet makes it possible for only one person with technical and creative education, without leaving a home computer, to generate online products for a very large number of people with a long-term prospect of global growth!
Creating global brands and trademarks.
and many others.
Summing up over the past 20 years, based on personal experience of observing and communicating with people, I found that most of the people I knew were not able to fulfill themselves and achieve in life not just outstanding successes, but generally any results that affected the quality of their life and the happiness index of everyone! It’s good when you are surrounded by successful and happy people, it is another thing when you are surrounded by poor and unhappy people! The difference is obvious! Moreover, in all those who surrounded me, I saw undisclosed natural talents! All this time I asked myself questions! Why is this happening? Why do people have different motivations in life? Why do people have different scale desires and where do desires come from? Why is self-importance so important to a person? Why do people have a so different attitude towards themselves, someone has inadequate overpriced ambitions, someone else has underestimated on the contrary? Why do a person give a damn about himself? Why do people give a damn about each other? Why are people not able to agree with each other? Why can people out of the blue create big problems out of nothing? Why is there so much bias and lack of professionalism in people's judgments? Why do people insult each other? Why is there so much irresponsibility in people? Why aren't everyone who has children really become parents in their worldview? etc.
In the end, I came to the conclusion: most people in our environment do not grow up and remain «children» or «teenagers» in their worldview for life! We ourselves create 1000 problems for each other, from small family conflicts that lead to divorce, to global problems that lead to international wars!
And the reason for all this is the logical mistakes of our thinking, depending on the worldview that we form from childhood on our environment: parents, teachers, friends and acquaintances, the circumstances surrounding us, etc. .. A person is not able to influence the choice of people in his environment and not able to influence the choice of circumstances - all this happens by chance, roulette, how lucky! But on the formation of a worldview that will make a person truly an adult through the development of balanced analytical thinking is possible. As a result of these observations, in 2015 I began work on the «Conflict-Free Thinking™» methodology and technology, on the basis of which prototypes of Internet resources were developed - «conflict-free» social media, where people will learn not to insult each other and fight the «teenage» worldview in adults!
These Internet resources will include the prototype of the global project «Union Global Communities» with over 70 ethnic means of communication, as well as a prototype for entering the international market of the management company «One Account Products», which will serve these resources. The work is ongoing. In the near future I intend to assemble an international team of strategic business partners, so I invite everyone. To all like-minded people - «Welcome!».
Due to the particular complexity of the project, I also decided to improve my personal effectiveness skills, and in 2015-2016 I completed a correspondence course in the MBA program. I believe that in the conditions of fierce competition, uncertainty and the variability of the world, constant self-development is necessary. To solve the problem of building an international company, I will need knowledge in the field of marketing, branding, project management, finance, risk, quality, change, etc., which will affect the development of strategic thinking when making effective management decisions with a global growth strategy. Glad everything gets complicated ..)
It is important in life to love what you do and do what you love with a mandatory benefit for others. It is not always possible. The basis of all problems - a job that is not a pleasure. This leads to a lack of competence of the increments and you become uncompetitive.